Reebok's Got Game...

Reebok and Hasbro Team up to Launch First-of-Its-Kind MONOPOLY
Inspired Footwear Collection!
CANTON, Mass.--(Business Wire)--
The best thing since collecting all four railroads, Reebok and
Hasbro are on board to roll out an exciting new MONOPOLY inspired
footwear collection in August 2008. Coinciding with the highly
anticipated release of Hasbro's MONOPOLY Here & Now: The World Edition
board game, the MONOPOLY footwear collection by Reebok will feature a
variety of different styles for toddlers, kids and adults available at
select mall based retailers around the world.

Reebok's design team took inspiration from the game pieces
MONOPOLY is best known for, such as dice, tokens, Chance and Community
Chest cards, houses and hotels, and MONOPOLY money, to create details
for the laces, lace lock, prints, colors and the overall design
element of the shoes.

"MONOPOLY has global recognition as one of the most iconic board
games of all time, and Reebok is excited to be able to translate this
fun into footwear," said Christian Stegmaier, Reebok's Head of
Lifestyle Product Marketing. "The MONOPOLY collection by Reebok is
designed with consumers in mind who are not afraid to be individuals
and stand out from the crowd."

"We have a strong fan-following for MONOPOLY, and now consumers
can wear what they play in high style," said Bryony Bouyer, Senior
Vice President of Licensing at Hasbro. "The game of MONOPOLY
transcends all age groups and we are excited to join with Reebok to
create a footwear collection that will do the same."

The first models to launch in the collection pay tribute to the
board itself and the global recognition that it possesses. The line
that is scheduled to debut worldwide in late August will include the
Reverse Jam designs and will be available for a suggested retail price
range of $40 for toddler sizes and $85 for men's sizes. The women's
Courtee designs will be available in both a mid and low cut for a
suggested retail price of $75-80.

Slated to launch in November 2008, the second wave will consist of
a collection dedicated to the icons of the board. The Reverse Jam
design of the Community Chest, hotels, houses and Chance will be
available for a suggested retail price range of $40 for toddler sizes
and $85 for men's sizes. The women's Courtee design of the luxury
houses and luxury hotels will be available in both a mid and low cut
for a suggested retail price of $75-80.

ABOUT REEBOK

Reebok International Ltd., headquartered in Canton, Massachusetts,
is a leading worldwide designer, marketer and distributor of sports,
fitness and casual footwear, apparel and equipment. A subsidiary of
the adidas Group, the company operates under the multiple divisions of
the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.
For more information, visit Reebok at www.reebok.com.

ABOUT HASBRO

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and
family leisure time products and services with a rich portfolio of
brands and entertainment properties that provides some of the highest
quality and most recognizable play and recreational experiences in the
world. As a brand-driven, consumer-focused global company, Hasbro
brings to market a range of toys, games and licensed products, from
traditional to high-tech and digital, under such powerful brand names
as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS,
TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play
through our brands at www.hasbro.com. (C) 2008 Hasbro, Inc. All Rights
Reserved.

Reebok Public Relations
Jessie Carney 781-401-7597
or
Hasbro Public Relations
Paula Walsh, 401-727-5669

Copyright Business Wire 2008